Due to the similar naming conventions of the Red River Exhibition Association (RREA), (Red River) Exhibition Park, and, our flagship event, The (Red River) EX, it has come to light that many people are unsure of how to correctly identify the park and the organization that runs it.
This brand identity issue developed quietly and gradually over time, as Exhibition Park (also being mistakenly connected as a part of Assiniboia Downs) historically hosted just one fair and only a small number of other events. Over the past several years, the Red River Exhibition Association and Exhibition Park have expanded significantly, now offering the community well over 50 events each year. As a result, a clearer separation of brand identities is necessary to accurately reflect everything that happens here.
Brand Identity Overview
| Correct Names | Incorrect Names |
|---|---|
| Red River Exhibition Association | The Red River Exhibition The Red River Ex |
| Exhibition Park (Informal) Red River Exhibition Park (Formal) | The Red River Exhibition grounds The Red River Exhibition The Red River Ex The Red River Ex grounds The Ex |
| Exhibition Place | Red River Exhibition Place Red River Exhibition Hall The Exhibition Hall |
| The EX | The Red River Ex |
The Red River Exhibition Association
This is the name of the organization that employs staff and manages the many aspects of Exhibition Park, its events, and the various other business divisions and partnerships.
Exhibition Park
The physical location which hosts a huge variety of public and private events each year. The park is home to many indoor and outdoor event space rental options, a ½-mile horse racing track, horse jumping rings, and more.
*Note about the name and the logo: Although the words “Red River” must be used for legal purposes when referencing the park on legal documents, and is included in the logo to avoid trademark violations, the correct short form and common name is “Exhibition Park”.
Exhibition Place
This is the 35,750-square foot indoor exhibition and multi-purpose event space.
(Staff commonly refer to it as “Ex Place”.)
The EX
The largest, most popular and anticipated annual fair in Manitoba.
Notes:
1. To eliminate confusion with other aspects of our company and the park, the words “Red River” are no longer used.
2. An updated colour pallet has been created. Orange is no longer used.
- Event Taglines: “Summer Starts Here”, “What’s your THRILL?”
- Event Entrance: 2026 is the last year that the east gate of Exhibition Park will be used for The EX. Please direct staff, guests/ audience/ patrons to enter at the main west gate off of Festival Drive.
John Blumberg Park
This outdoor soccer and baseball facility at 4500 Portage Avenue in Headingley boasts 13 soccer fields and 7 baseball diamonds.
Our Commitment to Accessibility, Diversity, and Inclusion
Crowd Release/ Notice of Filming and Photography
Drone Policy
Service Animals and Pets
Logo Usage Guidelines
In order to preserve the integrity of the brand, it is imperative to avoid any misuses of the Exhibition Park logo.
- Don’t stretch, squash, skew, distort or alter the shape of the logo in any way.
- Don’t rotate or flip the logo.
- Don’t change an elements’ position, or remove or scale individual elements.
- Don’t replace the type with another font.
- Don’t alter the letters’ proportion, position or spacing.
- Don’t place an image or a pattern inside the logo.
- Don’t place the logo on a background that would produce low-contrast. The space surrounding the assets must be white or a single background color.
- Don’t not reproduce the logo in a low resolution.
Please ask your contact at the Red River Exhibition Association for clarification on any of the details above, and for the password to access the logo bank.